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Market Trends

ANIMADO POWERPOINT

Our objective is to improve the current Market Trends email campaign management for the region, bringing more efficiency in cost, management, and skills.

 

To achieve that, we recommend the following process:

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01

Diagnosis Phase

AUDIT
 - Conduct CRM & Email Audits for each product:
     - Assess Domain Health, Sender Reputation, Data Health, KPI                                 Performance, and Creative Analysis for email.
     - Evaluate Usage, Integrations, Data Assessment, Utility, and Regulatory             Compliance for CRM/Martech.

02

Planning Phase

DEFINE A STRATEGY
 
   - Utilize audit insights to align strategy with business objectives.
   - Utilize client’s research about personas and usage habits
   - Determine content strategy based on audit findings.
 
DEVELOP TEMPLATES
 
- Create templates in Pardot’s builder with basic functionality or dynamic             content/custom elements.
- Templates are editable within Pardot's WYSIWYG editor.

03

Implementation Phase

EMAIL DEPLOYMENT
 
- Content meeting with clients (with a dedicated project manager located in      Europe)
- Copywriting in ENG
- Image Selection
- Build Email
- Pull Lists
- Test email
- Deploy
- Basic Reporting
 
EMAIL AUTOMATION
 
- Set up email automation within Pardot (client is responsible for data flow
  and APIs)
- Build emails for the automation
- Basic reporting
- Maintenance of the flow for one year
- Edits to the email content at an extra charge
- Changes to the flow or any of the triggers will be charged as a new
  Automation

04

Analysis Phase

IN-DEPTH REPORT
   - Analysis of the data: Users, Engagement, sales (client has to provide the
     feedback loop)
   - Executive summary in PPT and PDF - quarterly
 
SHOW AND TELL
   - Impress and engage with a video news showcasing best results and practices - quarterly 

Video News Reference

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OUR RANGE

LATAM

USA

EUROPE

TEAM MANAGEMENT

LEMONADE

Account Manager (MIA)

Account Assistant (Europe)

Project Manager

Deploeyment CRM

Designer / Art Director

Copywriter *

Black Cushion

COSTS

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*

* The scope is based on a one-year contract, with a minimum of 20 emails per month.

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